![]() Improve online presence with a responsive and accessible website.Some goals the client might want their website to achieve may include: This will ensure that the design is effective, stays within scope, and focuses on what is most important to the client. Once you have a clear understanding of what the project involves, you want to find out the goals of the website or the problems it is expected to solve. ![]() This can be Call to Action (CTA) buttons, social media integration, or even a simple contact form. Finally, you’ll want to provide any specific items related to the client’s branding, as well as a list of any key functionalities the website needs.įor example, you’ll need to determine important features that are required to make the design a winner. You’ll also want to include information on the tone or voice of the site’s content, for both text and visuals. The amount of involvement the client expects to have in the design process.Some details on what is not within the scope of this project.Potential obstacles that may arise and how they will be addressed.All expected deliverables, including the website as well as any additional assets (such as a logo, custom email address, or content).Whether the project is the redesign of a website or a new website to be built from the ground up.Some examples of what this overview will contain include: Extensive background on the final product will ensure that everyone is fully aware of what is involved in making it a success. Next, you’ll want to define the scope of your project and all its deliverables. As we mentioned already, it can also help prevent scope creep, which is the unintentional expansion of a project’s scope and goals beyond what was originally agreed upon. The brief can serve as a project management tool for keeping the work on track and managing expectations. However, most of the work should lie with the client. In essence, all the relevant stakeholders in a website project can participate in creating the brief. They can also be written by web professionals offering to build sites for new clients, although in these cases, the resulting document is called a web design proposal. It’s important to identify a few key pieces of information that can help your project stay on track and within budget. ![]() Who should create a web design brief?Ī website design brief is usually created by the business, after signing a contract with the web design client. ![]() This is a result of identifying all key requirements and deliverables early on in the process. The brief also provides clients with a more accurate estimate of monetary expenses and timescales. A website design brief outlines the web design process, requirements, and timelines. Its purpose is to provide both parties with a clear understanding of what’s expected in terms of project workflow, deliverables, and post-launch services. ![]()
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